Customer Engagement Workshops
Understanding your customer and how it interacts and connects with your brand is an imortant step with your marketing and sales processes. If your marketing and sales isn't getting the traction and take up that it requries, then this workshop is for you.
What is Customer Engagement?
Customer engagement is the process of building meaningful interactions with customers across various touch-points to foster trust, loyalty, and satisfaction. By actively engaging with customers, businesses can better understand their needs and preferences, leading to more personalised experiences. For sales, this translates to stronger relationships and higher conversion rates, while marketing benefits from improved brand perception and customer advocacy. Overall, effective customer engagement drives long-term growth by increasing retention, boosting revenue, and creating a competitive edge in the market.
What is a Customer or Buyers Journey?
By knowing each step of this journey, businesses can create better marketing strategies, improve their products, and provide top-notch service. It's all about making sure customers have a smooth and enjoyable experience from start to finish. When companies pay attention to the customer journey, they can build stronger relationships with their customers, which often leads to more sales and loyal fans who keep coming back for more.
BEAM Automation specialises in customer journey workshops. We chart the path your ideal customer should take, from initial marketing engagement to finalising a sale and nurturing them into loyal, repeat patrons.
Our Customer Engagement Workshops
Our Managing Director, Craig Edwards provides a half day tailored workshop designed to elevate your brand, sales, and marketing strategies. In this hands-on session, Craig shares proven tricks, tactics, and strategies to make your business more appealing to customers, ensuring they keep coming back.
Our workshops focuses on creating a stickier brand presence, enhancing customer loyalty, and driving repeat purchases. Whether you're looking to refine your messaging, improve engagement, or boost conversions, this workshop provides actionable insights to help your business thrive.
To enquire about them, see below.
Pricing is available upon request.
We assess and strategise all aspects of your business, including:
Sales steps and processes
Marketing processes, conversion steps & expenditure
Marketing, sales and brand collateral
Awareness and brand exposure
Website optimisation, engagement steps, conversion setup and metrics
CRM, database analysis, tracking and performance
New sales and marketing opportunities
Fixes and improvements
A strategic plan to optimise and improve engagement
See more below...
Our workshops are done in 3 parts
Choice of:
Half Day Customer Engagement Workshops
Our half-day workshops are designed to help you better understand how to connect your customers to your brand for acquisition, activation, and retention. To book, see below.
Full Customer Journey Mapping Workshops
Our 1-2 day workshops are to better understand your customer, your value proposition, your marketing messages & collateral to engage and track, to whole sales process profile and convert the right customers. To book, see below.
Customer Engagement Strategies
Marketing and selling to your customer, but how do you get them interested, engaged, converted and coming back for more? We can show you.
Here are some steps & audits we undertake.
Better understand your customers by identifying their needs, wants, pain points, and potential solutions.
Leverage effective marketing strategies that resonate with them.
Offer more and better value that aligns with their interests.
Provide meaningful steps to personalize marketing and messaging.
Implement strategies that lead to sales and recurring sales.
And more...
Sales Optimisation Systems
Capturing leads or engaging new potential customers is one thing, but to have a solid and robust Sales System to close and upsell/cross sell is even better. We help SME’s craft this process together so that it can work across multiple products and services, plus be adaptable to sales teams that want to expand and easily replicate for new sales staff.
Here are some steps & audits we undertake.
Understanding the current sales processes (if any)
Clearer understanding of the customer
Identify buyer signals and triggers
Leavering CRM’s to systemise and automate some the steps
Leverage AI to be utilise and aid in the journey
Crafting easy sales tools for teams to use, but also make the buying process easier for the customer
Reporting on Sales performance for teams and managers
Marketing Optimisation Systems
Marketing across various channels can be costly. Ensure you're investing wisely to maximise returns. Marketing must drive sales; if not, it's wasteful. BEAM Automation offers comprehensive analysis of your marketing efforts and strategies for sales optimisation.
Here are some steps & audits we undertake.
Marketing Spend
Collateral review and optimisation
Marketing Effectiveness & Conversion
Marketing expenditure analysis
Marketing Channel review
Inbound and Outbound marketing review
Competitor analysis
Other aspects we look at...
See where gaps and identify more opportunities
See where you’re spending & wasting expenditure
Identify what channels are working and converting best
Identity the best channels where your audience lives
Strategic ways to amplify offering or messaging
Develop a clear pathway from prospect to customer stage
Fill sales funnels
Minimise spend - maximise conversions
Pricing
Pricing varies depending on whether it’s half or two full days, or if it’s just one part or all three parts needed. Please get in touch for a custom pricing, which can be conducted in person or offline.
To get started, simply book a chat below to determine the best approach for your business.
Where to start?
Look to book a 30 min consultation with us first, to identify what areas need most assistance and to be priced accordingly.